Last updated: July 3, 2026

This Privacy Policy describes how GumJoy (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from our Shopify store, or otherwise communicate with us regarding our website and services (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our business practices, operational requirements, legal or regulatory reasons, or updates to Shopify or third-party services we use. When we do, we will post the revised Privacy Policy on this page and update the “Last updated” date above.

Contact

If you have any questions about this Privacy Policy, want to exercise your privacy rights, or want to make a complaint, you can contact us at:

GumJoy
38 Lomond Road, M22 5JD, United Kingdom
Email: enquiries@gumjoy.co.uk
Phone: +44 7377 615576

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources depending on how you interact with us. In addition to the specific uses described below, we may use information we collect about you to:

• provide, operate, and improve the Services;
• process your orders and payments;
• communicate with you;
• provide customer support;
• personalize your shopping experience;
• send marketing and promotional communications where permitted by law;
• detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity; and
• comply with legal obligations, enforce our terms, and protect our rights and the rights of our customers and others.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our store and Services.

1. Information You Provide Directly to Us

We may collect personal information that you provide directly to us, including when you place an order, contact us, sign up for emails, create an account, or otherwise use our Services. This information may include:

• name;
• billing address;
• shipping address;
• email address;
• phone number;
• payment confirmation details;
• order details and purchase history;
• account login details, if customer accounts are enabled; and
• any information you send to us in communications or support requests.

2. Information We Collect Automatically

We may automatically collect certain information about your interaction with our store and Services using cookies, pixels, tags, log files, and similar technologies. This information may include:

• IP address;
• device information;
• browser type;
• operating system;
• network connection information;
• referring website or source;
• browsing behavior and interactions with the store, including pages viewed, products viewed, search terms, cart activity, checkout activity, and interactions with emails or advertisements.

3. Information We Receive from Third Parties

We may receive information about you from third parties, including from service providers and vendors who help us operate our store and provide Services, such as:

• Shopify, which powers and hosts our online store;
• payment processors;
• shipping, delivery, and fulfillment providers;
• analytics providers;
• advertising and marketing partners;
• fraud prevention and security providers; and
• customer support and communication tools.

Any information we receive from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

We may use your personal information for the following purposes:

To Provide Products and Services

We use your personal information to provide the Services and perform our contract with you, including to:

• process your orders and payments;
• arrange shipping, delivery, and returns;
• send order confirmations, invoices, shipping updates, and service-related messages;
• create and manage customer accounts; and
• provide customer support.

To Communicate With You

We use your personal information to respond to your questions, provide customer support, and send you updates about your orders, account, or our policies.

For Marketing and Advertising

We may use your personal information to send promotional emails, text messages, or other marketing communications where permitted by law. We may also use information about your activity on our store to personalize advertising and marketing, measure campaign performance, and improve our campaigns.

You can opt out of marketing emails at any time by using the unsubscribe link included in our emails. If we offer SMS marketing, you may opt out by following the instructions in the message.

For Security and Fraud Prevention

We use personal information to detect, investigate, prevent, and take action regarding suspected fraud, illegal activity, security incidents, misuse of our Services, or violations of our terms.

To Improve Our Business

We may use personal information to analyze how customers use our store, improve our products and Services, optimize the shopping experience, troubleshoot technical issues, and better understand customer preferences.

To Comply With Legal Obligations

We may use and disclose your information to comply with applicable laws, regulations, legal processes, court orders, or lawful requests from public authorities, and to protect our rights.

Cookies and Similar Technologies

We use cookies and similar technologies to power and improve our store and Services. These technologies may be used to:

• remember your actions and preferences;
• keep you signed in to your account;
• maintain your shopping cart and checkout session;
• understand how visitors use our store;
• improve performance and functionality;
• personalize content and advertising; and
• measure the effectiveness of marketing campaigns.

Some cookies are necessary for the store to function properly, while others help with analytics, personalization, and advertising.

Depending on where you live, you may be presented with a cookie banner or consent preferences that allow you to manage your choices regarding certain cookies and tracking technologies. You can also control cookies through your browser settings, although disabling cookies may affect the functionality of parts of the store.

How Shopify Processes Your Information

Our store is hosted by Shopify. As a result, Shopify may collect and process personal information about your access to and use of our store, including when you browse the store, place an order, make a payment, or otherwise interact with our Services.

This may include information such as your contact details, order information, payment details, device and browser information, IP address, and information about your interactions with our store. Shopify processes this information to provide and improve the Shopify platform, power our store, provide payment processing, analytics, fraud prevention, and other services to us and our customers.

If Shopify Network Intelligence or certain Shopify enhanced services are enabled for our store, Shopify may also process customer data, together with data from other merchants and interactions with Shopify, to provide advanced features, insights, personalization, fraud prevention, advertising-related services, and other enhanced services available through Shopify.

You can learn more about how Shopify handles personal information here:

• Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers
• Shopify Privacy Portal: https://privacy.shopify.com/en

How We Share Personal Information

We may share your personal information with third parties in the following circumstances:

With Service Providers and Vendors

We may share information with vendors and service providers who perform services on our behalf, such as:

• Shopify and related Shopify services;
• payment processors;
• shipping and fulfillment partners;
• analytics providers;
• marketing and advertising providers;
• customer support and communication platforms; and
• fraud prevention, security, and IT service providers.

These parties may only use your personal information for the purposes of providing services to us, subject to their contractual and legal obligations.

With Business and Marketing Partners

We may share information with business partners and advertising partners to provide marketing services, run advertising campaigns, personalize advertising, and measure campaign performance, where permitted by law.

For Legal Reasons

We may disclose personal information if required to do so by law or if we believe such disclosure is necessary to:

• comply with legal obligations or lawful requests;
• enforce our terms and policies;
• protect or defend our rights, property, business, customers, or others; or
• investigate or prevent fraud, security issues, or illegal activity.

In Connection With a Business Transaction

If we sell, merge, reorganize, or transfer all or part of our business, personal information may be transferred as part of that transaction, subject to applicable law.

User Generated Content and Reviews

If you submit reviews, testimonials, comments, photos, or other content to public areas of our store or social media pages, that information may be visible to others. Please avoid posting sensitive personal information in public areas.

Third-Party Websites and Links

Our store may contain links to third-party websites, apps, or services. If you click on those links or interact with third-party services, your information may be governed by their own privacy policies and terms. We are not responsible for the privacy or security practices of third parties.

Data Retention

We retain personal information for as long as necessary to provide the Services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, enforce our agreements, and for other legitimate business purposes.

The length of time we retain personal information depends on factors such as:

• the nature of the information;
• whether we need the information to provide the Services;
• legal, tax, accounting, reporting, or compliance requirements; and
• whether retention is reasonably necessary to protect our rights or prevent fraud.

Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your personal information. However, no security system is perfect, and no method of transmission or storage can be guaranteed to be 100% secure.

International Transfers

Because we use Shopify and other third-party service providers, your personal information may be processed outside the United Kingdom and your country of residence, including in countries that may have different data protection laws than those in your jurisdiction.

Where required by applicable law, we rely on appropriate safeguards for such transfers.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate personal information;
• request deletion of your personal information;
• request a copy of your personal information;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent; and
• opt out of certain types of targeted advertising, data sharing, or similar processing where required by law.

You may exercise your rights by contacting us at enquiries@gumjoy.co.uk.

If you are a customer of a Shopify-powered store, Shopify may also provide certain privacy controls directly to you in relation to data that Shopify processes. You can learn more or submit certain requests through the Shopify Privacy Portal:
https://privacy.shopify.com/en

We will not discriminate against you for exercising any privacy rights available to you under applicable law.

UK, EEA and Switzerland Privacy Rights

If you are located in the United Kingdom, European Economic Area, or Switzerland, you may have rights under applicable data protection laws, including the right to access, correct, delete, restrict, object to certain processing, and request portability of your personal information, subject to applicable limitations.

Where required by law, we will request consent before using non-essential cookies or similar technologies and before carrying out certain advertising or analytics activities.

If Shopify Network Intelligence or similar enhanced services are enabled, Shopify may provide additional privacy controls relating to consent withdrawal or objections to certain processing through Shopify’s privacy resources and tools.

U.S. State Privacy Rights

If you are a resident of a U.S. state that provides privacy rights, you may have the right to opt out of the “sale,” “sharing,” or use of your personal information for “targeted advertising,” as those terms are defined under applicable state law.

If our store uses Shopify services or advertising features that require these disclosures or opt-out rights, we will honor applicable requests as required by law. Where available, you may use any “Do Not Sell or Share My Personal Information,” “Your Privacy Choices,” or similar opt-out tools provided on our store.

If you use a browser with the Global Privacy Control (GPC) signal enabled, we may process that signal as an opt-out request where required by applicable law and where supported by our systems or Shopify’s privacy tools.

Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided us with personal information, please contact us so we can review and delete the information where appropriate.

Complaints

If you have complaints about how we process your personal information, please contact us at enquiries@gumjoy.co.uk. If you are not satisfied with our response, depending on where you live you may have the right to lodge a complaint with your local data protection authority.